The managed service provider (MSP) market has grown into one of the most competitive spaces in the tech industry. MSPs that start well often depend on referrals and few loyal customers to expand their businesses. What happens when the initial momentum fades away? What happens if word-of-mouth marketing doesn’t suffice to sustain growth?
MSPs face challenges in attracting new customers and penetrate the mid-market or enterprise segment despite offering excellent technical services. Technical expertise is not enough to ensure effective business growth. Strategic marketing is. MSP marketing services tailored to your specific industry can be a game changer.
Why MSP Marketing is Not just “Any Marketing”.
It’s tempting to believe that general marketing tactics the same those used in retail restaurants or real estate would work just as well for MSPs. However, the reality is totally different. Selling managed cloud, cybersecurity, or IT services requires a completely different approach. Your client base is typically composed of decision makers who are cautious, analytical, and often overwhelmed with vendor pitches.
A marketing agency with experience in MSP is a major advantage. The MSP marketing agency must be able to communicate with your buyers in their own language. They understand the issues that keep IT managers awake all night, like the length of downtimes, security breaches, or managing growth of business without adding additional overhead.
The right agency will not simply throw out random posts on social media or email blasts to solve the issue. Instead, they’ll craft messaging that addresses the needs of the audience and position you as the one to solve the problem.
The Consequences of Low-Cost Advertising and White-Label Advertising
Many of the growing MSPs fall into the trap of outsourcing their marketing to low-cost vendors or buying white-label content. These strategies may appear to be an efficient solution to keep your marketing going. But here’s the real truth that these methods don’t always provide real results.
Templates and blog posts that have been written do not reflect the voice of your brand. They don’t show your expertise. The biggest problem is that they do not differentiate your MSP from hundreds of other providers using the same content. What is the reason why prospects would choose your company if you look like everyone else?
A true MSP marketing company won’t hand you cookie-cutter solutions. They will help you develop an unique plan for your business that is aligned with your growth objectives and is designed to attract customers who are curious about your network issues.
What MSP marketing solutions that work really look like?
MSP marketing solutions go beyond than a pretty website or some social media ads. Start by determining your position on the market and developing the brand that resonates with your target audience. They include strategies for content which are thoroughly researched SEO that is targeted to the most relevant keywords and lead generation methods that convert.
But successful marketing also requires a commitment to consistency and commitment. One-off experimentation won’t lead to sustained growth. MSPs that are successful view marketing as a continuous investment, not one-off events.
You will gain more benefits when you partner with an MSP strategic marketing agency. You get access to experts in marketing that can help guide your decisions and refine your messaging.
The time is now to stop making assumptions, and start growing
Your marketing strategy could be the culprit if your MSP is past the startup stage, but is still experiencing slow growth. A generic approach won’t permit you to compete with established players in major markets. With the proper MSP solutions will allow you to make a mark to reach out to your customers and grow your business with confidence.
It’s time to stop making assumptions and get started with marketing that’s built by MSPs and by those who understand the MSP world inside and out.